Coping with change
The more things change, the more they remain the same, as the saying goes. And that’s what most employees expect of corporate change initiatives. Employees
Cross Channel
Play nice
At some business-to-business catalogs, if you were to ask a salesperson what he or she thinks of the marketing folks, you might hear that the marketing
Big on promos, low on volume
Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the
Shiny New Penney
Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise big book catalog. Fast-forward
Computing 2Q profits
It was another profitable quarter for the business-to-business and computer marketers tracked for Multichannel Merchant by Wellesley, MA-based investment
Q&A: Christian Feuer on acquisitions
As mergers and acquisitions continue to dominate the headlines, the movers and shakers involved often talk about those value-add benefits that can cut
Conducting a Multichannel Creative Critique
When was the last time you critiqued your print catalog or considered the creative presentation of your Website? More important, do you typically consider
Going mobile
What marketing medium is smaller and more portable than a catalog yet nearly as sophisticated as a PC? A browser-equipped cell phone. As Americans have
Building a targeted e-mail list
Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services
back word
Pluto’s plummet inspires Discovery poll The news that Pluto had been demoted from planet to mere dwarf planet by the International Astronomical Union