Refine with online data
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
Cross Channel
Wanamaker’s, the Wish Book, and the Web
One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,
Gifts Title Coming From Restoration Hardware
Home decor and furniture merchant Restoration Hardware is keeping the spin-offs coming.
Road Runner Sports Races Towards Retail
San Diego-based running equipment and apparel cataloger Road Runner Sports is revving up its retail expansion plans.
Nordstrom To Expand Cedar Rapids DC
Seattle-based cataloger/retailer Nordstrom said on Aug. 29, it plans to expand its Cedar Rapids, IA-based fulfillment and contact centers. The expansion will coincide with the company’s updating of its direct business’ inventory systems.
Multichannel Campaigns: Filling in the Gaps in Your Data
Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information
Future Trends in Interactive Marketing (and the Future is Now) — Part 1
Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized.
Focus Your Direct Response Marketing for Lower Costs and Higher Response
The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”
Analysis Without Numbers: Perspectives Learned from Sudoku
Sudoku starts very much like marketing analysis: We have some but by no means all the data to solve the problem
List Leaders Debate InfoUSA
Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn