Study Says Consumers Have Need for Speed
Consumers are craving speed when it comes to shopping with their mobile phone or conducting in-store research, according to a new study conducted by Moosylvania, and retailers need to be ready to oblige.
Cross Channel
Putting Customer Lifetime Value to Work for Your Company
Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.
5 Tips to Turn Showrooming Consumers into In-store Customers
The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?
Case Study: Orvis Moves to Multichannel Media Production System
As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft
Mobile Shopping at EMS a Breeze
EMS did not skip a beat with its Cyber Monday ready mobile page. It was fast, the fonts, colors and graphics all stuck out, and it was very easy to navigate through.
Many Merchants Support White House Retail Report
Many merchants and retail organizations have rallied together in support of a new White House report that documents the severe impact on the retail industry if tax cuts are not extended to middle-class families in 2013.
Petco Poses Problems for Mobile Shopping
When I did find an item I wanted and placed it in my cart, the purchase options included pop-ups, which were nearly impossible to close with your finger. Once those hurdles were passed, the site completely crashed at about 3:30 p.m. Eastern on Cyber Monday, after entering my personal information.
MLB.com Shop Experience is Easy Like Cyber Monday
Baseball is a big sport, but you need tiny little fingers to navigate the MLB.com Shop on an iPad. The left-hand nav and the dropdowns are tough to maneuver if you have fat fingers, or are just clumsy like me. But once I got to where I wanted to be