Most Online Holiday Promos Will Start by Halloween

| Jim Tierney

Nearly 62% of online merchants will start their holiday promotions by Halloween, up from nearly 53% last year, according to Shop.org’s eHoliday survey conducted by BIGinsight. Many of those promotions will center on free shipping and online offers. This article also looks at holiday surveys conducted by Bronto and Litle & Co.

2012 Holiday Shopping Payment Preferences Unwrapped

| MCM staff

Litle & Co., a payment processing company for consumer-direct brands, today released the results of an independent consumer survey to determine payments trends this holiday shopping season. The research found that while 60% of respondents owned a tablet or smartphone, only one in four have shopped via their mobile devices. Of those who do, the bullseye price point is $20-$100 which accounted for 63% of those purchases.

3 Steps to Deliver Agile Commerce

| Jim Tierney

The notion of multichannel retail no longer exists, according to Brian Walker, vice president and principal analyst for Forrester Research. The era of agile commerce is here. Learn what this is all about.

Case Study: How L.L. Bean Created a Free Shipping Buzz

| MCM staff

In March 2011, L.L. Bean created buzz among consumers and the retail industry by rolling out its Free Shipping campaign. Last month, L. L. Bean creative director and managing editor Jenna Klein Jonsson (center) discussed the promotion during the National Etailing and Mailing Organization of America directXchange Conference. Seated L-R: Ellen Shannon (Multichannel Merchant), David Kravetz (Fairytale Brownies), Jonsson, Brad Wolansky (Yankee Candle) and Tim Parry (Multichannel Merchant).

Filson VP Harold Egler on Crosschannel Marketing

| MCM staff

Filson vice president-marketing Harry Egler sat down with Multichannel Merchant senior content manager Tim Parry at the NEMOA directXchange conference Sept. 19, 2012 to talk about crosschannel merchandise marketing and the MCM Awards.