J.C. Penney’s Pricing and Merchandising Strategy is Too Little, Too Late
Robert Passikoff, president of loyalty marketing firm Brand Keys, doesn
Cross Channel
4 Ways to Boost Your Customer Experience Management Program
The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company
How to Best Handle Holiday Returns
Holiday returns can be an agonizing experience if not handled correctly. Here are some tips to best handle those holiday returns.
Remember All Returns Have Value
With holiday returns set to commence next week, merchants need to remember that all returns have value. Learn how to extract the most value from your returns.
Talbots Rejects Buyout Bid
Troubled women
Dec. 22 Busiest Package Delivery Day of Year for UPS
Dec. 22 will be the busiest day of the week for UPS when nearly 26 million packages will be delivered,
How Can Mailers Reduce Their Operating Costs?
Merchants always want to find ways to reduce costs. Now, with many post offices and mail processing centers set to be closed next year, learn how mailers can reduce their operating costs.
USPS Delays Closing of Postal Facilities Until May 15
The U.S. Postal Service has agreed to delay the closing of 252 mail processing centers and 3,700 local post offices until May 15, 2012.
2012 Outlook: Digital Data Will Take Center Stage
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components