How Steve Jobs Changed the Catalog and Ecommerce Industries
As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it
Cross Channel
How to Create a Blended Acquisition Strategy
Fact: Customers who engage with a marketer through multiple channels have higher response rates, increased average order values (AOVs) and better lifetime values
Crosschannel Retail Remains a Work In Progress
For the majority of retailers, cross-channel readiness remains a work in progress. Out of a possible 575 points, for instance, the retailers had a combined average of 320 points in an analysis of all touchpoints, including the web, mobile, call centers and in-store. This clearly demonstrates that providing a satisfying and consistent experience across all channels remains a daunting task
Brand, Loyal Customer Base Keep Country Curtains Relevant
Country Curtains was
Bill Bass’ Lessons Learned in Cross-Channel Retailing
Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel
Catholic Company Does QR Code Correctly
Trinity Road vice president of ecommerce Nicholas Cole wanted to know what we thought of the QR code it used in The Catholic Company’s recent catalog. Here’s why we thought they did it well.
Are QR Codes on Catalogs Cutting It?
The idea behind the promotion is an excellent way to help drive emerging technology. Unfortunately, a sampling of catalogs that have come across my desk show the use of QR codes is poorly carried out.
Financial Clock Ticking For USPS
The Postal Service incurred an $8.5 billion net loss in fiscal 2010, compared to a loss of $3.8 billion the previous year. If the cash-strapped USPS can
Incorporating pain-point analysis into product development and merchandising
When it comes to merchandising and product development, feeling your customers’ pain is a good thing. Viewing your products and overall brand experience
Upgrade to HTML5 to Bridge Online, Mobile and Retail
Customers are no longer just finding your Website on browsers line Internet Explorer, FireFox and Safari. They are coming in through smartphones and portable tablet computers, and your site may not be compatible with those devices. That’s why you may want to consider a redesign on an HTML5-based platform.