Cross Channel
Drive Web Traffic with Catalogs
Today, nearly every marketer thinks they are multichannel. Still, many customers feel a disconnect between the catalog and online experiences. How do you connect the dot-com?
Beyond Catalogs: Other Direct Mail Methods to Try
No matter how marketers are conditioned to think, catalogs and direct mail are not different. Catalogs are merely just one direct mail method merchants can use to drive business. Find out which mail methods work, and why
Penney’s Profit Sinks 50%
First-quarter financial results for J.C. Penney Co. were a solid sign of these trying economic times. For the period ended May 3, J.C. Penney’s net sales fell 5.1%, to $4.12 billion, from $4.35 billion a year ago.
Yankee Candle Closes Illuminations Headquarters
Less than two years after Yankee Candle Co. acquired Illuminations in a $22 million cash deal, company officials have closed the Illuminations
Third Quarter Net Loss for Harry & David
Third quarter net sales at Harry & David Holdings dipped 5%, to $68.3 million for the 13 weeks ended March 29. Last year
Database Marketing in Tough Times
Economic downturns are tough on everyone. But database marketers usually survive quite handily. How?
A Hot Segmentation Tool: The Channel Slicer
There are thousands of ways to segment a house file. But one of the best is to do it by channel. How did your customers come in
Financial Reports: Bluefly, Design Within Reach, Golfsmith, Systemax, Talbots
Bluefly, an online merchant of discounted designer apparel and decor, posted a 14% leap in first-quarter revenue, to $25.2 million from $22.1 million in 2007. But the company
April Sales Roundup
For April sales, our lineup of multichannel merchants shrank because Sharper Image Corp. and Jos. A. Bank Clothiers don