Drive Web Traffic with Catalogs

| Jeff Haggin

Today, nearly every marketer thinks they are multichannel. Still, many customers feel a disconnect between the catalog and online experiences. How do you connect the dot-com?

Penney’s Profit Sinks 50%

| MCM staff

First-quarter financial results for J.C. Penney Co. were a solid sign of these trying economic times. For the period ended May 3, J.C. Penney’s net sales fell 5.1%, to $4.12 billion, from $4.35 billion a year ago.

April Sales Roundup

| MCM staff

For April sales, our lineup of multichannel merchants shrank because Sharper Image Corp. and Jos. A. Bank Clothiers don