Brand Transformation

| Andrea Syverson

In some ways, brands are just like people. They get stuck. They have habits that are hard to break. They don’t always see their blind spots, and they

Good-bye, BlueSky

| MCM staff

BlueSky Brands is history. The North Kingstown, RI-based parent company of the Paragon Gifts, Bits and Pieces, Bits and Pieces U.K., National Wildlife Direct, and Winterthur catalogs, which also owns McLean, VA-based third-party fulfillment provider AB&C Group, shut down on March 14.

A surprising lift in January

| Tim Parry

Consumers may be buying less in the tight economy, but you can’t say catalogers weren’t trying. Catalog Tracker received 353 catalogs in January, up 11% from the 317 delivered to its mailbox in the same month of 2007.

BlueSky’s bad deal

| MCM staff

The news that multititle catalog mailer/fulfillment house BlueSky Brands had abruptly shut down last month no doubt came as a shock to many people. Even

SAYINGS FOR SELLERS

| MCM staff

As an investment banker for middle market companies, my job is to do three things: sell businesses for owners who wish to exit or have a liquidity event

Movers & shakers

| MCM staff

Healthcare products and services provider Henry Schein has promoted Mark Mastroianni to director of marketing communications and programs in the company’s

A mixed quarter for b-to-b

| Jim Tierney

Among the publicly traded business-to-business merchants tracked by Multichannel Merchant, 2007 ended with some winners and some losers. Year-over-year

Digging in to Michigan Bulb

| MCM staff

Ah springtime, when a young man’s thoughts turn to gardening or something like that. And when you think gardening, venerable seed and plant catalogers