Hotels at Home Adds Three

| Tim Parry

Hotels at Home, a publisher of in-room catalogs, in January launched titles and Websites for visitors at Fairmont Hotels, Homewood Suites, and L’Auberge du Lac Casino Resorts.

Surprise Your Most Loyal Customers

| MCM staff

How much is a loyal customer worth? Most multichannel sellers have a small group of extremely loyal customers who buy year in and year out, or come back annually making substantial purchases. Yet they are often treated no differently than the balance of the house list.

Doing Matchbacks? Follow the Rules

| Jude Hoffner

OK, class, quick test: You mail a catalog, and 21 days later send a postcard. If the customers buys something on day 28, what fraction of that sale was postcard-driven?