Cross Channel
TigerDirect Takes CompUSA
Systemax has entered into agreement to purchase the CompUSA brand, trademarks, and e-commerce business.
How to Measure Non-Revenue Activities
Anyone can track purchases, subscriptions and licenses. But how do you measure things that produce no revenue at all?
Lillian Vernon Cuts Staff by 25%
It wasn
ASAP’s New Direction: West
When Automotive Specialty Accessories and Parts (ASAP) appointed Love Goel as new chairman of its board of directors nearly a year ago, he said:
Crafting An Efficient Photo Shoot
Photo shoots are time consuming and expensive, so it
Branding Alchemy
We already know that these gestures are created by many marketers, merchants, creatives, and customer care folks, who all contributing actions on a daily
Red Envelope’s redo
Hoping to reverse its lackluster financial performance, Red Envelope last fall quietly revamped its brand. The gifts cataloger relaunched its Website
A slight rebound in October
After months of posting declining volume, Catalog Tracker bounced back sort of. The service of Greenwich, CT-based list service provider Direct Media
Gander Mountain gets into water sports
Gander Mountain is on the fast track back into the catalog business. The St. Paul, MN-based sporting goods retailer announced Dec. 6 that it had acquired