If you’re feeling the need to take a hike, Country Walkers has added to its already hefty list of trips. In its 2008 catalog mailed Sept. 4, the marketer of walking vacations introduced 13 new itineraries spanning four continents.
Maintenance repair and operations (MRO) supplier MSC Industrial Direct turned in a stellar fourth quarter. For the three months ended Sept. 1, the Melville, NY-based merchant of maintenance, repair, and operations supplies recorded net sales of $450.5 million, a 16.7% increase over $385.9 million for the same period last year. Its net income soared nearly 39%, to $47.4 million from $34.1 million last year.
How does a high-end department store retailer go after younger, more fashion-forward customers? If you’re Neiman Marcus, you start opening Cusp stores–trendy, stylish boutiques designed to appeal to women age 21 to 45.
When in the holiday season is it too late to remail catalogs to you house files or prospects? It depends on what you sell.
All mailers must constantly looking to identify the best way to grow revenues. It seems like it should be pretty easy to do. But in the present multichannel environment, how do you fuel that growth or determine where to invest scarce resources to expand market share in a cost effective manner?
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Chicago–Did you ever wonder why shoes manufacturer/marketer Kenneth Cole is called Kenneth Cole Productions? In his keynote address at the DMA annual conference, Kenneth Cole himself detailed how he started the company 25 years ago.
We sat down with Cam Balzer, vice president of emerging media at DoubleClick Performics, to talk about ways to maximize your contact strategies based on your Cyber Monday results.
When is it too late to contact your buyer and prospect files to maximize holiday sales? Thanks to the increased confidence consumers have in last-minute online shopping, you can go as close to Dec. 25 as you feel comfortable.
Working with many e-mail list brokers and mailers, we field many questions about the deliverability of a particular file. In this age of declining open and click-through rates, marketers are researching their test lists more thoroughly.