Vermont Country Lore

| MCM staff

A Multichannel Merchant staffer found a pair of men’s shorts she wanted to buy as a gift in the Vermont Country Store catalog. But when she called to

22nd Annual MCM Awards Finalists

| MCM staff

PRINT CHANNEL FINALISTS Business Specialty Products Diamondback Tactical, Volume 6; Labelmaster, 2006 General Catalog Children’s Products Informal Education Products, Museum Tour Catalog, 2006 Annual Catalog; Patagonia, Patagonia Kids’, Winter 2006 …

Williams-Sonoma’s Sales Inch Up

| MCM staff

Net revenue for San Francisco-based home products cataloger/retailer Williams-Sonoma (NYSE:WSM) increased 4.1%, to $859.4 million for the second quarter ended July 29.

How to Improve Your Prospecting Efforts

| MCM staff

Getting a handle on important Web metrics can help improve site performance. For this special report from Multichannel Merchant, we spoke with several experts to find out what’s behind the Website numbers so you can improve them–or at least halt a downward slide. Our pros provide insight on which numbers are important, how to track problems, and ways to figure out what’s causing changes. Understanding what’s behind the numbers can ultimately help you reduce abandonment and boost conversion rates.