Crutchfield Mails Canadian Catalog
After testing the Canadian market with a Website last fall, consumer electronics merchant Crutchfield this month launched a print catalog specifically for Canada.
Cross Channel
Sundance Steps Into Store Channel
Sundance Catalog Co. is expanding into retail.
Bain Capital Acquires Guitar Center
Private equity giant Bain Capital has acquired multichannel music instruments marketer Guitar Center.
When A “10” Isn’t Perfect
In scoring model files and ranking potential prospects on a scale of 1 to 10, sometimes 9 is better than 10. Maria Marsala Herlihy, senior vice president of strategic consulting and analytics for direct marketing firm KnowledgeBase Marketing, says you need to think like a computer programmer when assigning values.
Integrating New Data Sources to Grow Your Universe
Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging for marketers to remain top of mind with prospects, grow relationships, and retain customers.
Sharper Image Sales Slide Continues
Fiscal problems continued to plague consumer electronics cataloger/retailer Sharper Image during the first quarter ended April 30.
Home Depot Supply Sold
A trio of private equity firms–Bain Capital, The Carlyle Group, and Clayton, Dubilier & Rice–have snapped up Home Depot
In Praise of Postcard Prospecting
Catalogers naturally prefer to mail catalogs to prospects to give a potential customer a full scope of what it has to offer, and a sense of urgency to place an order.
But mailing post cards to prospects can be as effective, says Joy Gendusa
Use Logic to Define Your Trade Area
When talking about prospects, defining a trade area by radius just doesn
Making Sense of the New DPV Requirements
There’s been considerable confusion in the industry regarding the new U.S. Postal Service’s delivery point validation (DPV) requirement going into effect on Aug. 1.
Some mailers are under the impression that a piece that is not delivery point validated will not be delivered, and that is not the case at all.