Segment Co-op Database Names and Models
Most mailers could stand to segment their cooperative database selections to fine-tune prospecting. Here are two suggestions on how to do it.
Cross Channel
MacKenzie-Childs Mulling a Sale
MacKenzie-Childs is about to go on the selling block once again.
Hanna Andersson Sold, Again
Apparel marketer Kellwood Co. yesterday announced it is acquiring Hanna Andersson Corp.
Thalheimer Goes Solo
Richard Thalheimer is back in business. Less than a year after he was replaced as chairman/CEO of The Sharper Image Corp., Thalheimer has unveiled an e-commerce Website, RichardSolo.com.
Neiman Marcus Direct Up 8.7% In 3Q
At upscale apparel and decor mailer Neiman Marcus Direct, which includes the catalog and online operations for Neiman Marcus and Horchow and the Bergdorf Goodman Website, fiscal third-quarter sales rose 8.7%
May sales roundup
May was not a kind month to most of the publicly traded companies tracked by MULTICHANNEL MERCHANT.
Bottom-Feeding with Cooperative Database Models
Catalogers must cut waste out of their circulation to fight the spiraling costs postage, paper and printing. A powerful tool for eliminating non-responsive names is to test the bottom of your house file reactivation models.
Financial Reports: Sharper Image, Dell, J. Crew, Restoration Hardware
Sharper Image Ends 2006 with $60 Million Loss At $60.0 million, Sharper Image Corp.
Duluth Trading Treks into Travel Market
In the 16 years he has run Duluth Trading Co., founder/CEO Steve Schlecht has learned a lot about traveling, and he wants to share his wisdom