Live from ACCM: What Would L.L. Bean Have Done?
Boston–During his Tuesday morning keynote address, L.L. Bean chairman and former president Leon Gorman recalled his grandfather
Cross Channel
Live from ACCM: The Finer Points of Friendlier Forecasting
Boston–It doesn
Staples Buys American Identity
Staples has acquired American Identity, a multichannel distributor of corporate branded merchandise,
Black Box CEO Resigns
Fred Young resigned unexpectedly on Tuesday as CEO of Black Box Corp.
Live from ACCM: Hitting the Moving Customer Acquisition Target
Boston–With more prospecting channels available to multichannel merchants, deciding how to allocate your customer-acquisition funds
2007 MCM Award Winners
MULTICHANNEL MERCHANT today announced the winners of its 2007 MCM Awards at a luncheon ceremony at the Annual Conference for Catalog & Multichannel Merchants (ACCM).
Live from ACCM: “Power” Rangers Tell All
Boston–Monday’s Power Forum tackled several provocative topics, including how multichannel merchants can compete with the Wal-Marts and Targets of the world.
Live from ACCM: When It Pays to Be Stupid
Boston–If your Web marketing consultant advised you to title one of your first blog posts
Keynote Preview: The “Voice of the Customer” Speaks
Do you know what it