With the flood of web buyers arriving without source codes, matchback analysis has become the methodology for reading results. Matchbacks are simply matching the mail file of the circulation with the response file of orders received during the life of the catalog being measured.
First-quarter net sales at Amazon.com (Nasdaq: AMZN) topped $3 billion.
An eight-member investor group bought food gifts cataloger Wisconsin Cheeseman on April 18.
When it comes to e-mail as a marketing channel, determining the relative value of a contact to whom you can promote via e-mail vs. one to whom you cannot is pretty simple; it
Catalogers and multichannel retailers are facing a number of key issues in the marketplace. But the one issue that is currently on the minds of all who mail flats and catalogs is the huge postage increase scheduled to be implemented May 14. Unless the Postal Rate Commission reduces its proposed increase to flats mailers (which, if it occurs will most likely not happen until sometime after May 14), most flats mailers will see postage increases that will exceed 20%.
Many catalogers are questioning how they will use catalogs to prospect once the U.S. Postal Service’s rate increase takes affect next month. One San Antonio-based direct marketer thinks it could have an old-fashioned sounding solution
Michael Tiernan built Boston Proper, a cataloger specializing in
Almost a quarter of direct marketers surveyed by an Owatonna, MN-based headhunter are finding it
First-quarter net sales at apparel and home decor cataloger Blair Corp. sank nearly 26%, to $76.1 million
Eighteen months ago, an investor group led by Texas Pacific Group and Warburg Pincus took luxury goods merchant Neiman Marcus Group private in a $5.1 billion deal. Now rumors are circulating that the luxury merchant may be preparing to file for an initial public offering