Six Keys to Mailing Your Web Buyers

| Jim Coogan

Catalog merchants need to learn the new rules for mailing Web buyers profitably to manage the flood of business coming through the Web. And pure web merchants will gain a huge advantage other Web marketers if they learn to circulate catalogs to their buyers

Swedish Firm to Buy Cutter & Buck

| MCM staff

Who says Friday the 13th is unlucky? Officials for Seattle-based sportswear manufacturer/marketer Cutter & Buck announced on April 13 that the company has agreed to be acquired by Stockholm-based New Wave Group

Patagonia Launches Blog

| Tim Parry

Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,

March Sales Roundup

| MCM staff

March presented a mix bag of direct sales results for the publicly traded companies tracked by MULTICHANNEL MERCHANT. The