Report: NBTY for Sale
Manufacturer/marketer NBTY, the parent company of the Puritan’s Pride nutritional supplements catalog, has hired Bear, Stearns & Co. and Bank of America Corp. to advise it on a possible sale, according to reports.
Cross Channel
Call Evaluations Help Lillian Vernon Get its Upsell Program Down Pat
For several years contact center agents at cataloger Lillian Vernon spent a portion of every phone call offering promotions or upsells to customers. Some of these offers were for Lillian Vernon products or services, but periodically Lillian Vernon partnered with a third party and offered that company
Former Crosstown Traders President to Helm Sharper Image
Steven Lightman, who left his post as president of Crosstown Traders in January, has been named president/CEO of Sharper Image Corp.,
Tiffany’s Quarterly, Yearly Sales Increase
Upscale jeweler Tiffany & Co. grew its direct marketing sales 10% for the fourth quarter and 11% for the year ended Jan. 31.
Live from NEMOA: Using Multichannel Forensics to Analyze Your Customer Database
Kevin Hillstrom, president of Seattle-based consultancy Mine That Data said he uses a process called multichannel forensics to make better sense of how customers interact with products, brands, and channels. There are two components of the analytical study that the marketer must understand; annual repurchase rates and migration patterns.
Live from NEMOA: Examine Your Contact Strategies
Cambridge, MA
Financial Reports: Williams-Sonoma, Dover Saddlery, Bombay Co., uBet
Williams-Sonoma grew sales and income, but not as much as it had hoped. Dover Saddlery had a galloping year. But Bombay Co.’s wider loss has it seeking strategic alternatives
Live from NEMOA: Resilient Catalogers Will Survive
Cambridge, MA
Financial Reports: Systemax, Charming Shoppes, Blair
Manufacturer/marketer Systemax had a solid fourth quarter and 2006. Charming Shoppes’ Crosstown Traders catalogs ended the year with a whimper. And Blair Corp. hasn’t gotten 2007 off to a rousing start
Quick Tip: Don’t Discard Your Marginal Lists Yet
With the pending postal rate increase coming in May, it is more important than ever for mailers to use every tool possible to squeeze the best performance out of each prospect. If you are fortunate enough to have a buyer file list that is in demand from other mailers, take the opportunity to set up exchange agreements for list continuations whenever possible.