Birchbox Rolls Out Website Redesign

| Daniela Forte

Subscription-box cosmetics brand Birchbox launched a redesigned website that brings the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the customer journey for its customers.

The Ultimate Guide to Mastering CX During the Back-to-School Shopping Rush

| Craig Reines

It’s hard to believe that the back-to-school shopping season has begun, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers across the country are getting prepped for a brand new academic year. Here are top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.

How to Increase Your Conversion Rate on Amazon

| Sergio Arboledas

The conversion rate is a vital metric for any ecommerce business, as it shows how successful your marketing is, and whether people make purchases on your Amazon products. Here is how to increase your conversion rate through Amazon SEO.

5 Basic SEO Principles to Increase Your Website Traffic

| Mary Whitman

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow the base of loyal customers being stuck on page 6 in search results. Here are basic SEO principles to increase website traffic going forward.

3 Strategies for Brands Targeting Back-to-School Shoppers

| Gil Larson

Brands are competing for dollars with big-box retailers like Staples, Office Depot, Walmart and Target as well as computer and apparel companies. With so much at stake, how can you influence back-to-school shoppers? Here is what brands need to know to get more attention and an increased share of purse.

Walmart Ditched Associate Delivery Program After Six Months

| Mike O'Brien

Less than a year into a pilot program that had employees making local deliveries of online orders, Walmart in January all but quashed the program quietly as associate buy-in wasn’t happening. See how it’s still happening at one Georgia store, and other ways Walmart is working to figure out local fulfillment of ecommerce orders.

5 Ways To Streamline the Checkout Experience in 2018

| Bart Mroz

Imagine a potential customer wants to make a purchase from your ecommerce store. Your website is easy-to-navigate so she finds exactly what she is looking for. She adds the product to her shopping cart and immediately begins to checkout. Here are five ways to streamline the checkout experience.

We Want You … to Attend The Marketplace Summit

| Daniela Forte

The Marketplace Summit is a one-day virtual event focused on helping merchant sellers get the most out of their online marketplace experience. Register today and join Multichannel Merchant and several ecommerce merchants as we discuss every aspect of creating a winning marketplace strategy.