ecommerce
The Ultimate Guide to Mastering CX During the Back-to-School Shopping Rush
It’s hard to believe that the back-to-school shopping season has begun, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers across the country are getting prepped for a brand new academic year. Here are top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.
Are Your Competitive Differentiators Really Differentiating?
In today’s competitive retail environment, differentiation is more important than ever. Yet, as I surf from retailer website to retailer website and endlessly click on hundreds of marketing emails in my inbox, I am struck by one thing: Very few retailers are communicating to me what makes them different from the next guy. Here is how brands can differentiate themselves from their competitors.
3 Strategies for Brands Targeting Back-to-School Shoppers
Brands are competing for dollars with big-box retailers like Staples, Office Depot, Walmart and Target as well as computer and apparel companies. With so much at stake, how can you influence back-to-school shoppers? Here is what brands need to know to get more attention and an increased share of purse.
Walmart Ditched Associate Delivery Program After Six Months
Less than a year into a pilot program that had employees making local deliveries of online orders, Walmart in January all but quashed the program quietly as associate buy-in wasn’t happening. See how it’s still happening at one Georgia store, and other ways Walmart is working to figure out local fulfillment of ecommerce orders.
