Live Chat

9 Tips for Effective Live Chat

| Erin Lynch

So just how do you make live chat work successfully for your company? We have nine tips to show you how to master the contact center art form.

12 Ways to Compete With AmazonSupply.com

| Erin Lynch

Even though Amazon.com announced the beta launch of AmazonSupply, a store for business and industry folks, it doesn’t mean the end for distributors and wholesalers. Here are 12 ways you can successfully compete against the online juggernaut.

Report: Frequent Live Chatters Demand Special Attention

| Jim Tierney

Live chat patrons are more likely to have higher household incomes, more likely to shop more frequently, spend more, have a college degree, and be between the ages of 31-50, the report says. While this demographic appeals to merchants, frequent live chatters (those who have chatted at least four times in the previous three months) exhibit these traits in an amplified way and warrant special attention.

Report: Merchants Need to Address Live Chat

| Jim Tierney

Merchants need to “move off the needle” to support live chat because it has reached a “tipping point” of adoption, according to Bold Chat’s 2012 Live Chat Effectiveness Research Report.

A 4 Step Approach to an Improved SEO Ranking

| Daryl Logullo

Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here’s how to know if that’s the right approach to improve your SEO ranking.

Planning a Tablet Commerce Strategy

| MCM staff

When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.

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