Amazon marketing illustration feature

Amazon Marketing: Allocate Your Budget, Maximize ROI

| Vitalii Khyzhniak

Each business must concentrate on certain marketing areas during various growth stages. However, the biggest mistake is being afraid to market. Amazon marketing is a system of accruing progress, and it can’t be profitable from the start. Here are some budgeting guidelines for each stage of your business development.

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What’s Next for Ecommerce?

| Tyler Higgins

Even as consumers return to physical stores and discover newfound enthusiasm for in-person shopping, ecommerce will continue to grow. But several major aspects of doing business have changed for ecommerce brands – customer, competition and operations. To stay competitive, become attuned to what these mean.

Walmart.com sellers, possibly

Walmart Offers Discount to New Sellers

| Mike O'Brien

In an effort to lure in more third-party sellers as it battles Amazon’s dominant marketplace, Walmart is offering new sellers a 50% discount on commissions for 90 days, while also extending savings on Walmart’s version of FBA to new signups. Discount are available to new merchants who sign up by May 31 and start selling by June 30.

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Most Ecommerce Marketplaces Will Fail, Here’s Why

| Alexander Graf

Too often, ecommerce marketplaces are looked at like a new feature, such as adding search capability. Thus, the marketplace project is not set up to overtake the main business, but pitched as a 12-24-month project to so many vendors.. The perspective is inside out. It’s rarely done outside in, from a customer-first point of view.

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Amazon Acquisition of Welsh Startup Veeqo Out of Stealth

| Mike O'Brien

Amazon continues to expand its ecommerce service offerings through acquisition, the latest example being Veeqo, a UK-based startup that provides inventory and order fulfillment tools for sellers on a variety of platforms including Shopify and eBay in addition to Amazon. The deal closed in November but was just revealed.

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Marketplaces: Lessons Learned from Retailers Who’ve Been There

| Jim Stirewalt

Marketplaces are no longer just for deep-pocket companies. With headless commerce and API-driven marketplaces, and platforms like Salesforce, Adobe and Shopify, retailers looking to layer in a marketplace to sell 1P/3P products have never had it easier. Hear from two who made it happen, and what the journey looked like.

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State Lawmakers Can’t Let Amazon Buy Virginia

| Jason Boyce

Amazon recently and curiously reversed its longstanding opposition to federal consumer protection legislation that aims to reduce counterfeit items on ecommerce platforms. Despite this, Amazon has made it clear it opposes similar state measures and has stepped up lobbying efforts across the country to kill these bills.

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Carro Drives Cross-Selling, Connects Influencers and Brands

| Mike O'Brien

Carro has created a spin on the traditional dropship model, allowing brands to easily network and cross-sell on other brands sites, while allowing social influencers to create their own marketplaces to further monetize large followings by offering recommended products on their own sites.

singles day 2021

Singles Day Underwhelming for Alibaba, Slowest Growth Ever

| Mike O'Brien

Singles Day, really Singles Nearly Fortnight (to borrow a British term) running from Nov. 1-11, was hit by headwinds from an anemic economy, the pandemic, Chinese crackdowns and supply issues, increasing 8.5% to $84.54 billion for originator Alibaba, the lowest jump since its inception in 2009.