First it was Facebook Shops, now it’s Facebook Shop live in the app, as the social media giant continues to roll out new features to support ecommerce and draw in sellers more familiar with established competitor marketplaces like Amazon or eBay.
It is estimated that by 2020 customer experience will overtake price and product as the key brand differentiator. How are brands investing in their customers’ experience to differentiate their company from the competition? Here is an inside look at how engaging with customers is changing retail.
