How do you recognize and understand that all types of customers want you to be their trusted advisor, or trusted company? When they buy a product, service or solution, they want to be your advocate. Interact with them in a way that gives them reasons to do so.
As if direct marketers didn
Internet marketers have long grappled with two seemingly opposite challenges: how to personalize online content for visitors while preserving their privacy.
You send triggered e-mails to customers who experience a lifestyle change. That
Unhappy with the data you
What is a stochastic model and how can it help you keep your customers?
The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.
That’s why matchbacks are so important to the firm. If it understands a consumer
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
What began as a session on how home decor merchant Williams-Sonoma uses customer data to form its contact strategies turned into a debate about the pros and cons of catalog opt-out services.
ForestEthics, the environmental watchdog group known for its creative protest against catalogers, is taking a new tack.