Walmart is offering three-hour delivery for certain home goods and technology products in Mexico, as it battles Amazon in the major Latin American market, according to Reuters. The new service covers 12,000 items including laptops, cell phones, televisions and clothing irons and is supported by two new ecommerce fulfillment centers.
One of the most allure aspects of ecommerce is the ability to sell to a whole planet of customers. A borderless storefront should mean limitless growth, right? Unfortunately, the allure of growth into international markets is commonly stymied by the fear of increased fraud risk. Here is why putting an entire country on an ecommerce blacklist isn’t the right move.