How to Use Free Shipping to Boost the Power of Your Holiday Emails

| Greg Zakowicz

People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here are a few ways to incorporate it into your marketing strategy this holiday season.

How to Boost Mobile App Downloads and Motivate Holiday Shoppers

| Mike Hann

As you scramble to finalize your plans and offers for the 2019 holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. Here are ways to help you boost app performance and deliver the CX shoppers expect, and increase app downloads prior to the kickoff on Cyber Weekend.

USPS Expecting 800 Million Holiday Packages, Down from Past Years

| Mike O'Brien

The U.S. Postal Service is projecting it will handle 800 million packages between Thanksgiving and New Year’s Day, a drop from both 2018 and 2017. Sunday delivery will be expanded beginning Nov. 24 to high-volume urban locations, with projections of over 8 million package deliveries on Sundays in December.

UPS Says National Returns Day Will Be 26% Higher Than 2019

| Mike O'Brien

UPS is projecting a 26% increase on “national returns day” on Jan. 2, when 1.9 million inbound packages are expected to hit its network as Q4 ecommerce continues to balloon. Another somewhat smaller returns peak of 1.6 million packages/day will hit the week of Dec. 16; the daily average that month will be 1 million, UPS said.

Best Buy Offers Free Next-Day Shipping Throughout the Holidays

| Mike O'Brien

Best Buy is getting into the holiday spirit early and pushing back on major competitors, offering free next-day delivery on thousands of items from Thanksgiving through Christmas, and free standard shipping in the few areas where next day isn’t available. The company says it’s available in 42 U.S. markets, covering 99% of its customers.

UPS: No Peak Season Residential Surcharge, But Others Apply

| Mike O'Brien

UPS will not add a residential delivery surcharge this holiday peak season, unlike the past two years, but will add surcharges for larger packages and those requiring additional handling. The company expects to exceed record volume of 800 million packages set last year, with 75% of it handled by automated sortation systems.

13 Ways to Get Ready Now for Peak Holiday Season Fulfillment

| Brian Barry

By now you should have your peak holiday season planning for this year well underway. If you’re behind schedule, there’s still time to implement improvements but you need to be prudent and not over commit. To help you be prepared, here are 13 critical considerations for improving peak holiday season operations and fulfillment processes this year:

Most Retailers Delivered on Time This Christmas, Clearing a Lowered Bar

| Mike O'Brien

Retailers lowered the bar for Christmas season fulfillment, then easily cleared it, according to Kurt Salmon. Ninety-three percent of retailers tracked were able to process and deliver customer orders by the last guaranteed delivery date. But 33% of them ditched their last order promise date as Christmas approached.