Complying With PCI Standards and Protecting Consumer Data Takes a Token Effort
With the drumbeat of bad news about online credit card breaches continuing, retailers can use tokenization to protect against consumer data theft.
With the drumbeat of bad news about online credit card breaches continuing, retailers can use tokenization to protect against consumer data theft.
In the wake of high profile data breaches, Visa and MasterCard are making another push for the payments industry to adopt chip and PIN technology in U.S. credit and debit cards.
Even though a decade has past since most retailers became multichannel, the majority still don’t have a good way to track customers across channels. One of the biggest problems is the offline “data hole.” Where online transactions require customers to identify themselves, the same is not true offline.
For some retailers, a pop-up store is key around the holiday shopping season or in hopes of opening up your brand to a new audience. But for J&P Cycles, which runs a pop-up store every year during the Sturgis Motorcycle Rally, it means a $1 million boost in sales.