As COVID-19 restrictions tighten once again, consumers will be staying away from stores in droves on Black Friday, with CommerceHub reporting 70% would not be venturing out for deals the day after Thanksgiving. 71% said they planned to shop online during Black Friday and Cyber Monday, holding out until then for better deals.
Another Prime Day is in the books, with Amazon reporting that third-party sellers rang up $3.5 billion in sales over the two days, up 60% from $2.2 billion in 2019, and once again Amazon devices were big winners. eMarketer pegged the worldwide total for Prime Day at a shade under $10 billion, up a hefty 43% from $6.93 billion in 2019.
With Prime Day hitting Oct. 13-14, the unofficial kickoff of a very different holiday season, sellers are geared up to take advantage of the massive shopping event, but the proximity to other mega events from Thanksgiving on may lead shoppers and sellers to choose one or the other vs. both. Still Prime Day 2020 is expected to break records.
Alibaba set another Singles Day record this year on 11/11/19, recording $38.4 billion in gross merchandise value (GMV) during the 24-hour promotion created as a reverse spin on Valentine’s Day 10 years ago, up 25% from last year. By comparison, Adobe is forecasting $29 billion in total ecommerce sales for Cyber Weekend 2019.
Walmart reported a 37% increase in ecommerce sales in Q2, the same as in Q1 and supported by strong growth in grocery, as its massive digital investments and focus continue to pay off in its locked battle with Amazon. The company is projecting full-year ecommerce growth of 35%, leveraging its huge store base for fulfillment.
Prime Day saw 175 million items purchased by Prime members over the two days, according to Amazon, eclipsing its 2018 Black Friday and Cyber Monday sales combined, while analysts pegged total GMV at $6 billion to $6.2 billion. See what other interesting statistics we found to paint a picture of the concocted “Christmas in July.”
Large U.S. retailers over $1 billion saw a nice Prime Day bump on July 15 according to data from Adobe Analytics, with a 64% increase in sales vs. a typical Monday, up from 54% last year. Smaller retailers under $5 million, meanwhile, realized a smaller 30% sales lift, Adobe said. Meanwhile, some checkout glitches recurred this year.
Prime Day, running for 48 hours on July 15-16, is expected to generate $5.8 billion in global sales, with an estimated 250 retailers drafting in its wake as more of them realize the huge potential. Also, Prime membership has grown to 105 million in the U.S., and electronics, home goods and apparel are the hot categories.