return on ad spend Archives - Multichannel Merchant

Ecommerce Marketers: ROAS Measurement Mistakes

November 1, 2021 | Darwin Liu

Most ecommerce businesses rely heavily on advertising to draw customers to their websites, and in the case of retargeting, remind them of past visits or past purchase intentions. When it comes to measuring return on ad spend (ROAS), here are four common pitfalls that ecommerce marketers must know how to navigate.

Dynacraft Sees Strong Results with Improved Product Visibility

April 4, 2019 | Daniela Forte

As ecommerce continues to grow rapidly for bicycle company, Dynacraft it became evident that it needed to enhance visibility to its customers, particularly in its children’s bicycle category, particularly ahead of the 2018 holiday season.