Improving Usability and Winning Customer Loyalty
Whether you are making enhancements to or rolling out a new or refreshed ecommerce site, it’s important to test that links work, buttons lead where they promise, and the coding … Continue Reading →
Site Search
JCPenney and Kmart Tweet-off the Holiday Season
Kmart and JCPenney tweeted off in a battle of wits, holiday hashtags and, well, pants and this cute and possibly un-staged merchant match-up. It was fun, and deserved the slow-clap, until Wrangler chimed in.
How Ad Extensions Can Spice Up Your Marketing Experience
As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.
Merchants Miss Opportunities to Use Site Search
Six out of 10 merchants don’t use the site search in order to enhance their marketing programs, according to this infographic from SLI Systems.
Most Merchants Aren’t Optimizing Site Search to Improve ROI
Global ecommerce merchants are missing significant opportunities to improve the effectiveness, reach and return of their marketing and sales programs, according to a new survey of 160 global retail organizations conducted by SLI Systems
I’m on Vacation This Week, and Here’s my Bitstrip to Prove It
By the time you read this blog post, you will probably already be sick of the Bitstrips phenomenon clogging up Facebook. And some people may be glad to know that my participation in Bitstrips probably means it has officially jumped the shark. You’re welcome, America.
Boo: AdGooroo Unmasks Halloween Paid Search
Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.
5 Ways Site Search Data Creates Better Merchandising
By understanding your customers’ intent – in their own words – you are better able to merchandise your site (and search results pages) with compelling offers and messages – in a visually optimized way – that will help improve a customer’s likelihood of making a purchase. Here are 5 tips for how you can better use your site search reporting data to create more relevant and engaging online experiences.
Give DIY Consumers the Right Guidance with Site Search
Given the wide variety and relative ease of ordering DIY goods online, it’s no surprise that consumers are turning to online merchants for their home or commercial design and repair projects.
Survey Says Merchants are Boosting Site Search Efforts
B2C merchants are offering different site search functions than their B2B counterparts, according to the results of the MCM Outlook 2013 survey on ecommerce.