Wayfair Increases Brand Awareness with Virtual Reality
Wayfair is stepping into the future of retail and bringing brand awareness using virtual reality. Here is how Wayfair is making brand awareness and opportunity for its brand.
User generated content
Omnichannel Marketing: Making Unmanageable Campaign Content Manageable
It’s clear that selling products both online and offline is incredibly beneficial to customers and retailers alike. See how marketers are making the most of omnichannel marketing and what can be done to address the challenges today.
Wayfair Launches Patio Playground Virtual Reality App
Wayfair announced the launch of Patio Playground, the brand’s first-party virtual reality application, available on the Oculus Rift Experiences store. See how this will benefit the brand and what the application will include for consumers.
5 Key Areas to Use Social Media to Improve the Customer Journey
Social media presents unlimited opportunities for retailers to personalize, influence and enhance the customer journey. A recent report from Boston Retail Partners, “Enhancing Customer Engagement Through Social Media,” identifies five key areas where retailers should utilize social media to improve the customer journey.
How to Make Content a Priority Across Every Stage of the Customer Journey
Content is king. Most people intuitively understand this to be true, because we all shop online. If you can’t tell what exactly a product is since it’s missing key product details, you won’t buy it. To plan and optimize your content, you must understand what consumers are looking for at every moment during their shopping journey.
How to Delight Customers with a Subscription Services Approach
Are you thinking about using a subscription-based approach to drive sales and increase customer loyalty? There are several factors to consider with this type of business model in order achieve success with your brand. Take a look at how one brand is doing right for its subscribers.
The Demise of the Twitter Buy Button
With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.
The Kardashian Guide to UGC Marketing
When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences.
Swipe Right or Left for Ecommerce “Tinderization”?
Swipe right to like. Swipe left to pass. This is the general basis of Tinder, the popular app that gamifies dating by asking users to swipe to approve or disapprove of a potential match. See how this may work for your ecommerce website.
What the New Instagram Algorithm Means for Your Brand
Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. See what this could mean for your brand.