alternative data mobile user feature

How Alternative Data Improves UX and Helps Marketing Teams

| Michele Tucci

Fragments derived from alternative data are essential to discover more granular consumer behaviors and lifestyles. This helps build better segmentation models and more appropriate customer journeys that offer delight experiences. Insights on consumer behavior and lifestyle can be gleaned through analysis of installed apps.

6 Things to Do Now to Get Your Ecommerce Site Holiday Ready

| Bob Buffone

The time to begin preparing for the holiday season that will account for the majority of annual conversions is now. Brands are expected to get their ducks in a row to ensure a smooth holiday shopping experience for customers. Here are six things brands can do to get their ecommerce site ready for the holiday season.

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4 SEO Strategies to Improve UX On An Ecommerce Site

| Mark Monroe

Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce.