Connecting with Gen Z Through Effective Email Marketing


The majority of marketer’s attention may be paid to Millennials, but Gen Z is quietly the largest generational cohort in the U.S. at nearly 74 million strong. But what makes consumers of this generation tick? And how can you better market to them and secure their loyalty?

What marketers need to know is that this generation of shoppers are a highly connected and digitally immersed all the time, particularly with brands in the apparel and footwear industries. This is why it is important that marketers focus their energies on some of today’s latest trends to cater to the Gen Z shopper. This group expects a relevant and engaging shopping experience at every touchpoint.

In this webinar session we’ll explore Gen Z’s key characteristics, their expectations of retailers, and email marketing tactics that can appeal to and engage this generational cohort.

You will learn:

  • The expectations of Gen Z shoppers and how to meet them
  • The latest trends marketers need to know to cater to the Gen Z shopper
  • Where marketers should be expending their energies to get a Gen Z shopper’s attention
  • What the Gen Z shopper is looking for that will ensure brand loyalty
  • Presenter:


    Greg Zakowics Greg Zakowicz
    Senior Commerce Marketing Analyst
    Oracle Bronto

    Greg Zakowicz is a Senior Commerce Marketing Analyst at Oracle Bronto and has more than 12 years of experience in email, mobile and social media marketing. His subject matter expertise stems from his experience providing retailers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, and implementation guidance and execution. Zakowicz is a frequent speaker at ecommerce events such as IRCE, Fashion Digital New York, Magento Live AU, and eTail events. He has been published and quoted by top retail publications including Multichannel Merchant, Total Retail, and Forbes. Greg is also the host of Bronto’s award-winning Commerce Marketer Podcast. You can follow him on Twitter at @WhatsGregDoing.



    Daniela Forte Daniela Forte
    Content Manager
    Multichannel Merchant

    Daniela is the Content Manager for Multichannel Merchant. She covers the marketing beat including social media, email marketing, catalog marketing and other facets of the overall customer experience.

Sponsored by: sponsored

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Webinar Produced By:
Multichannel Merchant

The participation of our sponsors in this webinar enables us to provide this event free of charge to you. Part of the value we are able to provide our sponsors is information they can use to more effectively market their products and services. Accordingly, by agreeing to register for this event, you agree that we may share your registration information with our sponsors. We do not permit these companies to use your personally identifiable information without your permission for any purpose other than to send you information about their own products and services. To learn more about Multichannel Merchant’s privacy policy, click here.

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