Essential Strategies to Protect Profit Margins on Amazon

ON DEMAND WEBINAR

Bringing significant disruptions such as fulfillment delays, chaotic drops in some categories and soaring demand in others, COVID-19 has caused the ecommerce playbook to be completely rewritten in a matter of weeks. On Amazon in particular, both challenges and opportunities exist — and the landscape is still changing.

Michael Schwartz and Ryan Barker, two top Amazon experts from ChannelAdvisor, have been working with brands, retailers and manufacturers on the front lines of the crisis. They will discuss tips and tactics to implement in this new paradigm, including planning for potential future FBA interruptions, managing shipping options and more.

In this webinar you will learn:

  • How to do more with a reduced budget
  • How to seize advertising opportunities
  • How to increase efficiency while still reaching target buyers
  • How to remain engaged with your customers

  • Presenters:

     
    Michael Schwartz, Michael Schwartz
    Client Strategy Manager
    ChannelAdvisor
    As a client strategy manager with years of marketing experience with branded manufacturers, Michael Schwartz works with a number of nationally leading brands to develop channel strategy, build and optimize advertising accounts and leverage the ChannelAdvisor platform to maximize growth. He specializes in Amazon Advertising and first-party content management.
    Ryan Barker Ryan Barker
    Sales Engineer
    ChannelAdvisor
    From building integration plans to implementing best practices strategies, Ryan Barker has guided brands and retailers in all things Amazon during his tenure at ChannelAdvisor. Ryan currently works as a sales engineer and partners with our sales team to identify strategic e- commerce technology solutions for brands and retailers of all types.

    Moderator:

     
    Mike O'Brien Mike O’Brien
    Senior Content Manager
    Multichannel Merchant
    Mike has worked in journalism, marketing and public relations for more than 25 years. He covers the world of direct-to-customer operations and fulfillment, editing the O+F Advisor newsletter while also programming MCM’s annual Operations Summit conference. Previously he was a senior account executive for Marx Communications public relations, working with marketing and advertising services firms.

Sponsored by: sponsored

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Webinar Produced By:
Multichannel Merchant

The participation of our sponsors in this webinar enables us to provide this event free of charge to you. Part of the value we are able to provide our sponsors is information they can use to more effectively market their products and services. Accordingly, by agreeing to register for this event, you agree that we may share your registration information with our sponsors. We do not permit these companies to use your personally identifiable information without your permission for any purpose other than to send you information about their own products and services. To learn more about Multichannel Merchant’s privacy policy, click here.

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