Post By Daniela Forte

The Pros & Cons of Dropshipping  Apr 29, 2013 7:03 PM By Daniela Forte

Shopify.com recently created an infographic that highlights and explains dropshipping. Shopify.com wrote a free beginners guide on how to run a successful dropshipping business as part of their new Ecommerce University. They took parts of the beginner’s guide and created this infographic.

How to Get Your Shoppers to Buy  Apr 29, 2013 5:43 PM By Daniela Forte

What influences a purchase decision? This infographic on BigCommerce.com, focused on the top 10 factors in making a purchasing decision, the most important store features and the impact of social media. It allows you to focus on the right areas of the business and store.

Retailers Struggle with Omnichannel Experience  Apr 29, 2013 4:30 PM By Daniela Forte

In order to drive sales and gain loyalty with their customers, retailers need to deliver on customer expectations and provide a seamless shopping experience.

5 Tips To Improve Shopping Cart Abandonment Emails  Apr 17, 2013 9:25 PM By Daniela Forte

Is there really a decline in the response rate for shopping cart abandonment emails? In a recent blog post on etailblog.com, here are five tips to ensure your shopping cart abandonment email will not go unnoticed.

Magazines Integrate Ecommerce Capabilities to Websites  Apr 15, 2013 9:37 PM By Daniela Forte

Essence magazine has a new “Beauty Matchmaker” tool which helps women find foundations, lipsticks and eye shadows that complement their individual skin tones and color preferences, according to Mashable.com. Women are presented with various options from different retailers, including Sephora and Drugstore.com.  They can add products to an on-site shopping cart and check out without […]

3 Tips In Aligning Demand and Content  Apr 15, 2013 8:39 PM By Daniela Forte

The perfect pairing for marketing engagement is demand and content. Content is a multi-faceted strategic approach and a critical offering in engaging key audiences. Pairing content with product promotions helps drive evangelism, according to an article on eloqua.com.

I Showroomed  Apr 15, 2013 6:11 PM By Daniela Forte

I’ve probably done it a million times, but I never knew what I was actually doing or better yet that there was a term for what I was doing. When I started at Multichannel Merchant as the new Content Producer, I learned what “showrooming” meant with articles I had written. Just a few weeks ago […]

Wayfair.com Joins Pinterest Bandwagon With New Clipboard Feature  Apr 12, 2013 6:49 PM By Daniela Forte

It seems lately many merchants are joining the Pinterest bandwagon. I was recently on the online furniture company Wayfair.com’s website.  I have to admit I was looking at furniture pieces I would want someday for my own home. I noticed they have created a clipboard feature that now allows users drag and drop product images.  That is not all, […]

Hearing Scheduled To Discuss Future of the U.S. Postal Service  Apr 11, 2013 7:11 PM By Daniela Forte

House Oversight and Government Reform Committee Chairman Darrell, Issa, R-Calif., announced in a press release he would convene a full committee hearing to examine the future of the United States Postal Service.

Congress Forces USPS To Delay 5-Day Delivery Plan  Apr 10, 2013 4:17 PM By Daniela Forte

The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…

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