Post By Daniela Forte

“Made in USA” Message is Strong for World of Leggings  Mar 22, 2013 2:17 PM By Daniela Forte

In light of last week’s recall of yoga pants made in Taiwan and distributed by Lululemon Athletica, World of Leggings CEO Danny Alex is emphasizing “Made in the USA” as a part of its merchandising strategy.

Trigger Message Volume Rose in Fourth Quarter  Mar 18, 2013 4:38 PM By Daniela Forte

Trigger messages volume continues to rise seeing an increase of 73% over Q4 2011, according to a recent report by Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance and Email Institute, the Epsilon-powered email best practices destination.

Ecommerce in U.S. Could Grow to $370 Billion by 2017  Mar 13, 2013 4:01 PM By Daniela Forte

Forrester expects ecommerce in the U.S. to grow to $370 billion by 2017, reflecting an annual growth of 10%. The result of the growth will outpace brick-and-mortar stores, and they will continue to lose wallet share to web retailers.

Pinterest Introduces Web Analytics Platform  Mar 13, 2013 1:06 PM By Daniela Forte

Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.

Wealthy Consumers Wary of Surrendering Personal Data Online and In-Store  Mar 12, 2013 3:39 PM By Daniela Forte

Sharing personal data about yourself without knowing where it goes can be scary. Affluent consumers are hesitant in surrendering personal information when making purchases online or in-store. The Luxury Institute surveyed U.S. consumers with a minimum household income of $150,000 about their attitudes on privacy and experiences.

The 3 Most Important Components for Selecting a 3PL Partner  Mar 06, 2013 10:13 AM By Daniela Forte

Location, technology and scalability are the three most important components when Karmaloop selects a third-party logistics partner. Renatta Hosein-Bishop, Inbound & Merchandising Operations Manager for Karmaloop will be talking about the “Best Practices in the Search & Selection of a 3PL Partner” at the Operations Summit in April in Columbus, OH.

OfficeMax and Office Depot Merger Could Lead to Price Cutting and Re-branding  Feb 21, 2013 1:43 PM By Daniela Forte

Industry experts predict price cutting, store closings and possible re-branding will be part of a merged Office Max and Office Depot as they go after some of their biggest competitors in the office supply industry.

Best Buy Plans to Put an End to Showrooming with Its Low-Price Guarantee  Feb 21, 2013 8:08 AM By Daniela Forte

Best Buy said it plans to put an end to showrooming with a low-price guarantee online and in stores beginning March 3. They electronics retailer promises to match all local retail competitors and 19 major online competitors in all of its product categories.

Mobile Is Part of A Multichannel Strategy  Feb 20, 2013 9:39 AM By Daniela Forte

Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.

USPS Seeks Advice on Creating a Dynamic Routing Technology  Feb 18, 2013 12:09 PM By Daniela Forte

In an attempt to close the gap between private-sector rivals FedEx and UPS, The U.S. Postal Service is seeking advice on how to create a new, high-technology system for routing mail and packages. The financially struggling USPS said it wants a “dynamic routing” strategy that can help it offer new products that could boost revenue such as same-day delivery and pickups at retail locations.

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