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Post By Daniela Forte

Before You Remove Your Yahoo Subscriber  Jun 25, 2013 5:30 PM By Daniela Forte

With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.

Email is Preferred Way to Reach Shopping Cart Abandoners  Jun 25, 2013 12:30 PM By Daniela Forte

Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.

Dillon Joins Ulta Beauty as Its New CEO  Jun 25, 2013 12:22 PM By Daniela Forte

Beauty retailer Ulta Beauty announced on June 24 the appointment of Mary Dillon as its new CEO and member of the Board of Directors effective July 1, according to a press release. Dillon will replace interim CEO Dennis K. Eck who will step down from his position at that time.

How Well Does Your Order Fulfillment Partner Know Your Customer?  Jun 24, 2013 4:19 PM By Daniela Forte

Finding the right order fulfillment partner is important for your business. What is also important is that the order fulfillment partner you are working with knows your brand and your customers in order for the operations side of your business to run smoothly.

Removing the Barriers of Inconvenience  Jun 24, 2013 1:18 PM By Daniela Forte

Avoid being inconvenient, and make great customer service is a priority. Many companies have put barriers in front of customers that result in many customers running away from the company.

From Big Data to Big Personalization  Jun 21, 2013 2:23 PM By Daniela Forte

Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.

What Instagram Video Will Mean for Merchants  Jun 21, 2013 11:27 AM By Daniela Forte

On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.

Retailers Open Up About the Marketplace Fairness Act  Jun 21, 2013 10:37 AM By Daniela Forte

What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants?
Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.

5 Misconceptions About the Marketplace Fairness Act  Jun 18, 2013 11:05 AM By Daniela Forte

While many businesses small and large are talking about and worrying about the Marketplace Fairness Act (MFA), what do you really know about it?

Facebook Remains Popular Among Merchants  Jun 17, 2013 4:45 PM By Daniela Forte

The use of Facebook and Twitter may have peaked over the past year, with Facebook remaining the most popular social media site used by merchants at 86.9% followed by Twitter at 71.4%, according to results from Multichannel Merchant’s MCM Outlook 2013 report on Ecommerce. Both of these percentages are flat compared to the 2012-13 survey figures.

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