Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

consumers doing stuff

Consumers Willing to Wait, But Not Pay for Shipping

| Mike O'Brien

While consumers may be understanding of delays caused by – yup – supply chain issues, they are less forgiving when it comes to being charged for shipping. Over half of respondents to a survey from Dotcom Distribution said they get the delays, but just 25% of those respondents said it made them more tolerant of shipping costs.

walmart+ illustration feature

Walmart Makes Convenience Play, Combining Subscription Programs

| Mike O'Brien

Walmart is adding its in-home delivery service an option for Walmart+ subscribers, making it easier for them to access the service through a single registration as it expands to new markets. Amazon for its part is giving Prime members a year of free GrubHub deliveries, while getting an option for a 2% stake in the company.

FedEx ground stepvan

FedEx Consolidation Plan Was Long Overdue

| Mike O'Brien

Plans for FedEx to consolidate its operations, announced last week to analysts and investors, is long overdue and should yield the efficiency benefits executives are expecting, especially given a fairly conservative five-year timeline, most experts agreed. Others saw FedEx following UPS’ lead with a heightened focus on revenue quality.

FedEx express truck

FedEx Outlines Integration Plan

| Mike O'Brien

FedEx executives this week announced plans to integrate its operating companies – ground, express and freight – to drive operational efficiencies and eliminate redundancies, with the hopes of more than recouping the one-time expense of $2 billion over five years to make it happen. Network 2.0 was unveiled during an investor’s day event.

doordash bag feature

AB5 Upheld as Supreme Court Declines Case

| Mike O'Brien

The U.S. Supreme Court, in an end-of-term note, on Wednesday declined to hear a California appellate case that leaves in place AB5, a 2020 state law that calls for so-called gig workers to be reclassified as employees, causing a seismic shift in the state’s transportation sector, among others.

consumer spending wallet + bucks feature

Consumer Spending a Mixed Bag This Summer

| Mike O'Brien

Despite inflation fears, retailers are likely to see an increase in consumer spending this summer, with 61% planning to shop “holidays” like Prime Day, and 76% of them saying they’ll spend the same or more on the extravaganza as last year, according to data from Adobe Commerce.

USPS sortation conveyor feature

USPS Syncs Service Levels for Package Delivery

| Mike O'Brien

The U.S. Postal Service is shortening the promised service levels for two of its ground delivery products, syncing them with its First-Class Package Service (FCPS), a move the USPS says will drive efficiency by consolidating processing and transportation of volume from all three products.

Shopify editions feature

Shopify Launches Boatload of Apps, Pushes into B2B

| Mike O'Brien

Shopify is pursuing a new avenue of attack against Amazon, launching 100 new/updated apps including tools for merchants to drive B2B sales while also turning on social commerce via Twitter, in an effort to boost slowing DTC ecommerce revenue growth. The company said Shopify Editions represents a “connect-to-consumer” focus.

Amazon fulfillment center feature

Amazon Disputes It’s Running Out of Workers

| Mike O'Brien

A leaked Amazon memo from mid-2021 indicates the company feared running out of fulfillment workers by 2024, impacting its business growth prospects and vaunted level of service especially for Prime customers, according to a report in Recode that Amazon has downplayed.