Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

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FedEx Suspends Sunday Delivery in Some Markets

| Mike O'Brien

FedEx is suspending Sunday delivery for its Ground network in some lower-density markets starting Aug. 21, citing a focus on “improving efficiency and reducing costs,” the move coming amid calls from contractors for relief from high costs, including elimination of Sunday service.

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Feds Investigating Amazon for Warehouse Safety

| Mike O'Brien

Federal prosecutors in New York and OSHA officials are investigating working conditions at Amazon warehouses around the country, according to various media reports, beginning in New York, Orlando and Chicago. The OSHA inspections arose from referrals issued by the U.S. Attorney’s Office for the Southern District of New York.

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AB5 Trucker Protest Snarls Port of Oakland

| Mike O'Brien

Truck drivers blocked the Port of Oakland Monday, protesting California’s AB5 law that requires contractors to be reclassified as employees. The law affects an estimated 70,000 independent truckers, many of whom fear losing their livelihood, according to various media reports. There were similar protests last week in LA/Long Beach.

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Can Selfies Help Reduce Apparel Returns?

| Mike O'Brien

Can selfies help solve the nagging problem of apparel returns? That’s the assertion of Nosto, provider of what it calls a commerce experience platform. Of consumers surveyed in the U.S. and UK, 61% said if brands posted photos and videos online of actual shoppers wearing their products, it would cut down on the number of returns.

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Consumers Scrimp for Back-to-School Expenses

| Mike O'Brien

More than a third of U.S. consumers said they plan to cut back on other spending in order to be able to shop for back-to-school items due to ongoing inflation concerns, according to the annual survey from Prosper Insights & Analytics commissioned by the National Retail Federation. More than half had started shopping as of early July.

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WineDirect Taps Tech to Scale, Drive Order Accuracy

| Mike O'Brien

WineDirect, a leader in ecommerce and fulfillment for wine brands, was seeing its subscription business explode, requiring greater personalization on many orders. In this special report, learn how its used technology to meet the challenges of various order types and regulatory requirements, while maintaining a top-flight CX.

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Prime Day Sees Modest Gain in Challenged Year

| Mike O'Brien

Amazon once again claimed that the latest Prime Day event was the biggest ever, with 300 million items sold and importantly, more than $1.7 billion saved by shoppers, as some observers had said ahead of the fact that deals weren’t all that spectacular compared to everyday offerings.

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Google Facing Adtech Breakup Heat from DC

| Mike O'Brien

Google parent Alphabet is reportedly considering splitting up parts of its business that handle digital advertising into a separate unit, to avoid antitrust litigation from the U.S. Justice Dept. as part of an ongoing investigation, according to the WSJ. It’s not clear whether anything short of an asset sale would satisfy federal regulators.

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Ecommerce Market Share Gains Slip Slightly

| Mike O'Brien

After hitting a peak of 24% in the lockdown era of mid-2020, the ecommerce share of U.S. retail has slipped a bit but is expected to settle at 22% by year end, according to FTI Consulting, as consumer behavior has become entrenched even as stores have been reopened now for over a year.

Flexe Raises $119M, Clears Unicorn Bar

| Mike O'Brien

Flexe, which provides outsourced warehousing and fulfillment services by matching excess provider capacity with shipper needs, has reached a $1 billion-plus valuation with its latest $119 million Series D round. The company claims six of the ten largest retailers and four of the five largest consumer packaged goods companies as clients.