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MULTICHANNEL MERCHANT » ARCHIVES FOR THOMAS KIESLING
An efficient operation isn’t a luxury; it’s a necessity especially these days. In the fulfillment business, this means putting material handling processes
An efficient operation isn
So maybe packing product into containers to be shipped to customers isn’t the sexiest part of multichannel selling. But it is one of the most important.
Everyone knows that improper packaging can lead to damaged product, which in turn can lead to returns, wasted shipping expense and customer dissatisfaction. In a worst-case scenario, improper packaging can prevent customers from buying again and generate negative word-of-mouth. So maybe it’s time to give your packaging a little more thought and emphasis.