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A customer gets your catalog in the mail, goes online to research products further, and then goes to the store to make the purchase. So who gets credit for the sale, and why? Read some tips on matchback allocation from a few speakers at ACCM
If you could mail one more book into a postal zone, and you have a prospect who may be the right target, and the process is going to save you money at the post office, would you go for it? Of course you would. See how it’s working for Brookstone, and how the gadgets merchant is benefiting
Orlando, FL–Just how important is the cover art to the success of a catalog drop? It could very well determine if a customer even opens it.
Thirty years after it launched the book to target affluent customers nationwide, Bloomingdale’s is discontinuing its Bloomingdale
Godiva Chocolatier has a new flavor: Blackberry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go.
Online intimate apparel merchant Bare Necessities has launched its first-ever print catalog, with an at-home date of May 14.
Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
White Plains, NY–With 11 states introducing do-not-mail legislation this year, and services like Catalog Choice scaring consumers into opting out of mailings, the Direct Marketing Association is ramping up its message to marketers and legislators.
Consumer spending was down in February, and so was the number of catalogs in the mail. Catalog Tracker, a service of Greenwich, CT-based list firm Direct
Ask a high-school-age girl where she wants to buy her prom gown, and in all probability she’s not going to answer But the multichannel general merchant