MULTICHANNEL MERCHANT » ARCHIVES FOR
New York-based apparel manufacturer Mink Marketing has launched its first catalog. But the new title, Ella Starr, is something of a direct descendant of the now-defunct Essence by Mail.
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
Cataloger/retailer Golfsmith Golf & Tennis has launched its first-ever tennis catalog, Center Court, and plans to have it hit homes this week, just prior to the start of the U.S. Open.
Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn
Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data
Then: Founded by exercise physiologist Beth Hilpert, Round Rock, TX-based Mothers in Motion, a merchant of athletic apparel for expectant mothers, launched
A week after parts of New York City lost electricity due to storms, some areas are still in the dark. Fortunately for two multichannel merchants with facilities in those areas, however
The slowdown in the economy is apparently beginning to affect hiring plans for direct marketers, according to a quarterly survey from Owatonna, MN-based Bernhart Associates Executive Search
Back in the 1980s, industry consultant Don Libey recalls he told a group of direct marketers about this up-and-coming medium called the Internet and how it would change everything everyone had ever learned about the tactic
Targeting inactive customers is the business-to-business mailer