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After a contentious battle for proxy votes just before its annual board meeting, the DMA has vowed to change.
Why is Gerry Pike doing this? The DMA seemed to be falling apart, and it had stopped listening to its members. Pike talked with MULTICHANNEL MERCHANT today about why he wants DMA members’ proxy votes, and why the campaign is important to him.
According to a survey conducted by information technology firm Robert Half Technology, 54% of businesses have completely prohibited social networking sites in the workplace.
If you have a Twitter feed and a Facebook page, it doesn’t mean you’ve built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club.
Giving bloggers swag or cash to endorse your product? Beginning Dec. 1, the bloggers will need to be up front about the relationship.
Imagine a customer walking into your store to buy a gift for a friend. You invest time serving the customer, build a one-to-one relationship, and make
Macy’s may be seeing a lull in 2009 sales figures, but the general merchant does believe its cause marketing efforts are helping to make a difference for nonprofit organizations.
Consumers are flocking to sites like YouTube and Hulu to watch videos: Comscore says there are now 9 billion videos on the Internet, and the Interactive Advertising Bureau says that in 2010, 50% of the U.S. population will watch videos online. And that behavior has made the use of video in e-commerce that much more popular.
Best Buy launched its official Facebook page in July, and has experienced tremendous growth on the social media site, with more than 800,000 fans to date.