Post By Tim Parry

Best Practices for Creating Product Videos  Jan 16, 2012 12:00 AM By Tim Parry

The viewing of videos on ecommerce product pages is growing at an extremely rapid pace, according to reports that surfaced this past holiday season. But despite the rise in popularity and conversions, merchants are still struggling to determine how to best use video on their product pages.

Free Shipping Day was Big for Ecommerce, Small for Email  Jan 05, 2012 2:31 AM By Tim Parry

The fourth-annual Free Shipping Day was a billion-dollar day for ecommerce, though it wasn’t a big deal for email marketers.

2011 in Review: Merchants Get Facebook Savvy  Dec 30, 2011 3:49 AM By Tim Parry

The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.

2011 in Review: QR Codes Become Mainstream and Mystery  Dec 29, 2011 5:01 AM By Tim Parry

The U.S. Postal Service, which is not necessarily known for being cutting-edge, deserves credit for raising QR code awareness to direct mailers. The USPS offered mailers a 3% discount if it used the 2D barcodes in its mailings over the summer.

Holiday Ecommerce Spending Tops $35 Billion  Dec 29, 2011 12:07 AM By Tim Parry

Consumers spent $35.3 billion at consumer ecommerce sites between Nov. 1 and Dec. 26, marking a 15% increase versus the corresponding days last year, online measurement firm ComScore reported today.

2011 in Review: Chapter 11 Filings Subside  Dec 28, 2011 5:03 AM By Tim Parry

Harry & David, Orchard Brands and Borders were among the big-name retailers that filed for Chapter 11 in 2011. But while the financial crisis of 2008 forced several merchants to file for bankruptcy

Sears Holdings Gets Drilled: Closing up to 120 Stores  Dec 28, 2011 4:53 AM By Tim Parry

Sears Holdings did not have a happy holiday, according to guidance it released this morning. The department store and discount store retailer said it will close between 100 and 120 Kmart and Sears full-line stores.

Free Shipping Day Offers Flood Facebook and Twitter  Dec 16, 2011 10:13 PM By Tim Parry

Almost 2,600 merchants are offering Free Shipping Day promotions today. Here’s a quick sampling of how merchants are spreading their Free Shipping Day messages on Facebook and Twitter.

How GaelSong’s Sales Rose 14.2% in November  Dec 13, 2011 4:14 AM By Tim Parry

GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.

Christmas Sweaters Making a Splash in Search Engine Marketing  Dec 12, 2011 11:11 PM By Tim Parry

As society learns to appreciate retro Christmas sweaters, search engine marketers are also taking advantage.

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