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Post By Tim Parry

Live From NEMOA: It’s Time to Focus on Outlet Pages  Mar 14, 2009 1:52 AM By Tim Parry


Live From NEMOA: How Patagonia Creates Intent  Mar 13, 2009 8:22 PM By Tim Parry

Boston–How are multichannel retailers going to survive the recession? One thing they need to do, according to Clark Scheffy, is to create intent.

How To Compete With the Amazons  Mar 10, 2009 8:09 PM By Tim Parry

Barnes & Noble quietly announced last week that it acquired e-book seller Fictionwise. The deal brings up a good question

The Latest in Multichannel Retail Layoffs  Mar 01, 2009 10:30 PM By Tim Parry

Following Dismal Holiday Sales and the worsening economy, news of companies laying off workers just keeps coming. Here are just a few of the multichannel

David’s Bridal Dishes on Its One Love Web Content Campaign  Feb 23, 2009 10:57 PM By Tim Parry

True love is hard to find. But when people do find it, their stories can make for an engaging online, user-generated content campaign, as David

Victoria’s Secret’s New Spanish Site Gets Lost in Translation  Feb 01, 2009 10:30 PM By Tim Parry

Victoria’s Secret This Past Fall Quietly Launched a Spanish-language mirror site. The lingerie merchant hopes the new site will better serve its Spanish-speaking

Marketing to giftees  Feb 01, 2009 10:30 PM By Tim Parry

The holiday season is over (thank heaven). It’s time to barrage gift recipients with catalogs and e-mail messages, right? Not so fast. You may be trying

Study: Struggling Economy Prolonged Online Shopping Season  Jan 27, 2009 9:45 PM By Tim Parry

Online retail buying trends show consumers began shopping much earlier for the holidays in 2008 than in previous years, according to a new study by digital marketing service provider OneupWeb

Catalog Tracker: Mailing Volume Decreased in December  Jan 27, 2009 2:11 AM By Tim Parry

Merchants may have been desperate for last-minute holiday sales this year, but catalog mailing volume took a December dip. Still, those mailing catalogs did try to drive sales with incentives

ACMA Members Say, Send It in a Letter  Jan 17, 2009 3:54 AM By Tim Parry

Members of the American Catalog Mailers Association have launched a letter-writing campaign that they hope will convince the U.S. Postal Service to roll back catalog postage to its pre-2007 rates. Read on, and download your own letter template.

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