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Boston–How are multichannel retailers going to survive the recession? One thing they need to do, according to Clark Scheffy, is to create intent.
Barnes & Noble quietly announced last week that it acquired e-book seller Fictionwise. The deal brings up a good question
Following Dismal Holiday Sales and the worsening economy, news of companies laying off workers just keeps coming. Here are just a few of the multichannel
True love is hard to find. But when people do find it, their stories can make for an engaging online, user-generated content campaign, as David
Victoria’s Secret This Past Fall Quietly Launched a Spanish-language mirror site. The lingerie merchant hopes the new site will better serve its Spanish-speaking
The holiday season is over (thank heaven). It’s time to barrage gift recipients with catalogs and e-mail messages, right? Not so fast. You may be trying
Online retail buying trends show consumers began shopping much earlier for the holidays in 2008 than in previous years, according to a new study by digital marketing service provider OneupWeb
Merchants may have been desperate for last-minute holiday sales this year, but catalog mailing volume took a December dip. Still, those mailing catalogs did try to drive sales with incentives
Members of the American Catalog Mailers Association have launched a letter-writing campaign that they hope will convince the U.S. Postal Service to roll back catalog postage to its pre-2007 rates. Read on, and download your own letter template.