Post By Tim Parry

Sears Eyes Teen Girls with Prom Site  Apr 02, 2008 1:40 AM By Tim Parry

Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”

Taking to the great outdoors  Apr 01, 2008 9:30 PM By Tim Parry

It appears more consumers are embracing outdoor activity. Or at least they’re dressing the part. In the fourth quarter of 2007, there were 10.6 million

Mail or Mulch  Apr 01, 2008 9:30 PM By Tim Parry

Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?

Do consumers get Catalog Choice et al?  Apr 01, 2008 9:30 PM By Tim Parry

What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies

A surprising lift in January  Apr 01, 2008 9:30 PM By Tim Parry

Consumers may be buying less in the tight economy, but you can’t say catalogers weren’t trying. Catalog Tracker received 353 catalogs in January, up 11% from the 317 delivered to its mailbox in the same month of 2007.

Eastwood gets social  Apr 01, 2008 9:30 PM By Tim Parry

Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.

Disney Looking to Buy Back Stores  Mar 25, 2008 1:54 AM By Tim Parry

Maybe running its own retail stores isn’t such a Mickey Mouse idea for the Walt Disney Co. after all.

Clean Up Your Act (Before You Use a Co-op)  Mar 24, 2008 11:46 PM By Tim Parry

Unhappy with the data you

Yankee Candle Learns From Matchback Analysis  Mar 17, 2008 11:42 PM By Tim Parry

The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.

That’s why matchbacks are so important to the firm. If it understands a consumer

Live From NEMOA: Eastwood Gets Social With Customers  Mar 14, 2008 4:09 AM By Tim Parry

When it comes to social networking, Eastwood may have a head start.

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