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InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
Credit card holders of general merchant J.C. Penney Co. are among the 650,000 customers whose personal information may have been compromised because of a lost back-up computer tape.
As more of its direct business continues to shift to the Internet, J.C. Penney announced last week it will close its call center in Moosic, PA.
Money is tight for middle-income consumers. Can you rob the rich
to make up for that shortfall from the poor?
It’s never too early for catalogers to think about Election Day.
Mailers have usually have not done well when they
After months of posting declining volume, Catalog Tracker bounced back sort of. The service of Greenwich, CT-based list service provider Direct Media
Office supplies cataloger Staples is giving its contract customers an option: paper or online. In an effort to eventually cut down on the number of catalogs
Retail sales for the time between Black Friday (Nov. 23) and Dec. 24 grew by a seasonally adjusted 3.6% over the same period in 2006, according to MasterCard Advisors
Office supply cataloger Staples is giving its contract customers an option: paper or online.