MULTICHANNEL MERCHANT » ARCHIVES FOR
In an industry infamous for high turnover rates and seasonal staffing, retailers continually face the challenge of hiring and retaining store employees.
The Internet has led to new ways of obtaining marketing data about customers, but old-school methods still work well too. In fact, best practices in capturing information usually require using a combination of strategies to maximize completeness and recency of data, says Scott Cone, vice president/client leader of Lanham, MD-based database marketing company Merkle. Here’s advice from experts on how to effectively gather information and flesh out the data you have.
Building a database of business prospects that have opted in to hear more about your product, company, or industry provides a group of people that are most likely to convert into customers.
The Home Depot will test a store-within-a-store concept with its Home Decorators Collection catalog.
Cambridge, MA–During his 30 years in the list industry, Millard Group president Ben Perez has approached the catalog market with a glass-half-full attitude.
Cambridge, MA–Apparel cataloger/retailer Urban Outfitters went with the trends last year: It replaced the flared bottoms and tight tops it had been offering young women with
Polo Ralph Lauren’s global brand concepts division will launch a lifestyle brand that will be exclusive to multichannel merchant J.C. Penney Co.
When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar
In continuing its international expansion plans, L.L. Bean has its sights set north of the border. Zane Shatzer, general manager of international new
Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother maybe even