We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here’s which executives attended, and what they had to tell us.
The proliferation of blogs and social media culture links you to a wealth of potential customers and selling opportunities. But it will take more than just plucking an assortment of product copy off the catalog page and dropping it into these digital arenas to engage consumers. Here’s how to use catalog copy to drive readers to your blog and Facebook and Twitter accounts.
Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick’s of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick’s sales in the red.
Printer Quad/Graphics announced plans to cease production at its Jonesboro, AR facility in the fourth quarter of this year as it continues to consolidate work onto its most efficient and competitive manufacturing platforms. Here’s why the 600,000-sq.-ft. Jonesboro plant, which prints catalogs and magazines, employs about 600 workers, will close.