While the holiday returns can be a headache, ecommerce brands have an opportunity to use them to generate long-term loyalty and drive additional sales. Here are a few useful tips to help your ecommerce brand turn a traditionally stressful time of year into an opportunity to drive loyalty and first-quarter sales.
Retail imports should be up 3.2% this month vs. 2015, as stores bring in the last of holiday merchandise, according to the monthly global port tracker from the National Retail Federation and Hackett Associates. The numbers come as NRF is forecasting $655.8 billion in holiday sales, a 3.6% increase over last year. The NRF saw the increase as a good sign for both the retail industry and the economy overall heading into the latter part of the holiday rush.
With customer expectations rising, merchants are turning to personalized customer delivery for their next competitive advantage. Personalizing the delivery experience requires knowledge of the order and customer history to map to the best method of delivery. Download this report on improving your customer’s delivery experience and learn how to manage customer expectations and increase loyalty, why consumers want to be kept in the loop regarding shipping and delivery dates, how you can own the last-mile delivery experience this holiday season, and more.