Gap Inc. Appoints New CEO for Gap Brand

Gap Inc. appointed Neil Fiske, as its new CEO and president of its Gap Brand effective July 20.  He will serve on the company’s senior leadership team, reporting to Art Peck president and CEO of Gap Inc.

“Neil brings significant retail and apparel experience to Gap Inc. and a track record of transforming and repositioning brands,” said Peck in a press release.  “He is an experience leader who deeply understands the mechanics of this business, the value of an omnichannel strategy and the the need to build a progressive and relevant brand. I believe Neil is the right leader to strengthen Gap brand.”

“Gap is a truly iconic brand that is loved by its customers across the globe, and I am excited about the significant opportunity ahead for us,” said Fiske. “The brand has made some important progress and I look forward to working with the team to drive improved performance, operational excellence, great merchandising, and distinctive and powerful marketing.”

Fiske comes with 20 years of brand building and turnaround experience in specialty retailing.  He has served as CEO at Billabong International where he restored its flagship Billabong brand to a position of market leadership and multi-year share growth.  Prior to that, he served five years as president and CEO at Eddie Bauer.  He was also the CEO of Bath and Body Works.

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