Consumers have spent an estimated $394.9 billion in total ecommerce sales in 2016, which is an increase of 15% from 2015, accounting for 8% of all sales. At the same time, 81% of consumers do online research before making a purchase. This infographic by Navistone provides an in-depth look at 10 retargeting metrics you need to know in order to build a successful marketing campaign.
