June 30, 2011




Apple’s Johnson Will Have Work to Do at J. C. Penney

Earlier this month, general merchant J. C. Penney announced its succession plan: Apple senior vice president-retail Ron Johnson has come on board, and will replace Myron “Mike” Ullman as CEO on Nov. 1.
Though J.C. Penney, back in 2006, was one …

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In Uncategorized

June 22, 2011




How RadioShack Connects With Foursquare Users

Several merchants with bricks and mortar locations have turned to location-based apps like Foursquare to help build a mobile following. But old-school electronics merchant RadioShack may have cracked the Foursquare code last fall.
Speaking at Realtime NY in New York …

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In Social Media

June 1, 2011




B-to-b response databases can broaden reach

Business-to-business marketers reluctant to use response files have some pleasant surprises in store: There is a broader range of names and information available than previously thought.
That’s the biggest revelation from a new report on b-to-b response databases. But it’s …

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In Catalog, Data & Analytics

May 3, 2011




How To Drop The “E” From Ecommerce

Imagine that you are the vice president of ecommerce for national crosschannel retailer. If you are like most of your peers, you probably rose through the ranks of a retail IT organization, or perhaps an IT vendor. You likely report …

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In Ecommerce

May 3, 2011




Video: Brookstone Testing QR Codes

Gizmos and gadgets merchant Brookstone always tries to be on the hip side of technology. Now they are showing it’s tech-savvy in a two-dimensional way.
Brookstone is trying out QR codes on select products in 30 stores in the New York …

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In Channel Integration, Cross Channel

May 1, 2011




Mcommerce Important to Consumers and Merchants

Mobile commerce, or m-commerce, has experienced blindingly rapid adoption in the past year or two in the multichannel marketplace. Along with the rise of social media platforms like Facebook, Twitter and YouTube, m-commerce has contributed to the widely held perception …

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In Mobile Commerce

April 19, 2011




New Study Finds Half of Americans Are Shopping With Mobile Devices

CHICAGO, April 18, 2011 /PRNewswire/ — According to a new study released today by Arc Worldwide, Leo Burnett’s marketing services arm, 50 percent of Americans use a mobile device to navigate their fast-paced, sporadic shopping journey. Whether it’s comparing prices of TVs, ordering …

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In Mobile Commerce

April 14, 2011




Brookstone Debuts QR Codes to Empower the Informed Shopper

MERRIMACK, NH (April 13, 2011)— Specialty retailer Brookstone announced a new Quick-Response (QR) code program in 30 New York-area Brookstone stores to provide shoppers with reviews, videos and product information.
At 30 New York City and New Jersey Brookstone locations, including Brookstone’s Rockefeller …

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In Mobile Commerce

April 7, 2011




GameStop Says “Game On” to Social Commerce

GRAPEVINE, Texas & SAN FRANCISCO–(BUSINESS WIRE)–Today, GameStop Corp. (NYSE: GME), the world’s largest multichannel video game retailer, has selected Adgregate Markets, the leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate’s …

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In Facebook Social Media Marketing

April 7, 2011




Brooks Brothers Enables the Mobile Channel through a Smartphone Optimized Website

NEW YORK & AUSTIN, Texas–(BUSINESS WIRE)–Brooks Brothers, America’s oldest clothing retailer, today announced the availability of its mobile optimized website that creates a rich and unique mobile shopping experience for its customers, powered by Digby’s Mobile Software …

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