Help Wanted

April 18, 2016




Help Wanted: Macy’s, Kohl’s & Old Navy Look for New Marketing Heads

The “Help Wanted” signs have gone up at Macy’s, Kohl’s, and Old Navy, who are all looking for new heads of their respective marketing departments.

Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, …

More...

In Executive, Leadership Team

mobile-commerce-mobile-apps-300

April 18, 2016




How Proper Preparation Can Maximize Your Digital Advertising Campaign

More and more consumers are participating in the modern digital landscape, using the internet to do everything from shop for groceries and electronics, to maintaining social relationships and consuming news. According to Pew, 67% of American homes had broadband connection in 2015, …

More...

In Blog, Marketing

staples_fb_messenger_2_300

April 15, 2016




Why the New Facebook Messenger Bot will Lead a Customer Experience Revolution

[caption id="attachment_83009" align="alignright" width="142"] Staples is an early adopter of the new Facebook Messenger chatbot. (Click to enlarge)[/caption]

Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for …

More...

In customer experience, Ecommerce

social-media-icons-ipad-300

January 7, 2014




How to Calculate the ROI On Your Social Media Marketing

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.

The following is not only about reporting on social media-generated awareness, engagement, sales …

More...

In Marketing, Must Reads

social-media-icons-ipad-300

April 23, 2015




Mobile and Social as Key Ecommerce Drivers?

Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift consumers’ needs. Let’s explore five top trends, including social selling, the death of Black Friday, …

More...

In Blog, Ecommerce

mobile commerce

April 7, 2016




Capitalizing on Mobile Content Consumption Without Killing UX

Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop …

More...

In Blog, customer experience

Enterprise Resource Planning, ERP, order management, order management system, operations and fulfillment, retail operations

April 7, 2016




Meeting Direct-to-Customer Order Fulfillment Demands

The consumer appetite for next-day and same-day order fulfillment can stretch DCs to their limits. DCs with processes and procedures in place to drive efficiency for wave-based batch picking throughput must address new challenges presented by direct-to-consumer (DTC) and ecommerce …

More...

In Blog, Fulfillment

subscription box

April 7, 2016




How to Box Your Brand with a Subscription Service

Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. For consumers who came of age in the digital era, subscriptions models are typically for electronic …

More...

In Blog, Fulfillment

newegg

April 6, 2016




Newegg Teams with Facebook Messenger to Enhance Ecommerce Customer Support

Newegg, a tech-focused e-retailer in North America announced it will begin using Facebook Messenger to provide customer support. Newegg is among the first companies to pilot Messenger for Business within their organizations.

Newegg currently offers a breadth of support options …

More...

In Contact Center, customer experience

fedex-coal-300

December 26, 2013




FedEx Facebook Posts Prompt Social Media Firestorm

Consumers are lashing out on Facebook at UPS and FedEx because Christmas gifts that were guaranteed to be under the tree did not arrive on time.

UPS’s Facebook posts are protected and cannot be embedded. However, FedEx has not chosen …

More...

In Blog, Holiday 2013

  1. 1
  2. ...
  3. 5
  4. 6
  5. 7
  6. 8
  7. 9
  8. 10
  9. 11
  10. ...
  11. 297