email-yellow-button-300

January 13, 2016




3 Trends in Retail Email Marketing to Watch in 2016

For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store. Today, retailers are scrambling to keep up with the shifting buying behavior of customers who now expect personalized, relevant messages …

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In Blog, Email

360-degree-customer-view-puzzle

January 11, 2016




Why Ad-Blocking is Great News For Digital Marketing

The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking. Sparked by Apple’s controversial decision to include ad-blocking capabilities in their iOS 9 update, …

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In Blog, Marketing

millennials-hipsters-300

January 7, 2016




How to Win Over the Hearts, Minds, and Business from Millennial Shoppers

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

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In Blog, Engagement

Happy_10_Year_Work_Anniversary_300

January 2, 2016




From Catalogs to Ecommerce to Omnichannel, So Much Has Changed in My 10 Years With Multichannel Merchant

10 years ago today, I was late for work, my first day as a Senior Writer for Multichannel Merchant.

There was probably a light dusting of snow on the road. And I figured, based on my prior 6 years with the parent …

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In Blog, Must Reads

the-best-of-2015

December 31, 2015




The Top 10 Stories that Shaped D-to-C Retail in 2015

The ball in Times Square will drop in just a few hours, and Ryan Seacrest will let the world know 2016 is here.

With the year about to come to an end, here’s a look at the Top 10 stories that shaped …

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In Must Reads

2016-new-year

December 28, 2015




Evolving Retail Trends to Watch in 2016

2015 has come and (nearly) gone, and for the retail industry, it has been a year of big change. From a variety of new payments options and requirements to new ways to sell online, there are a number of trends propelling …

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In Blog, Must Reads

SEM, SEO, digital marketing, digital marketing trends 2016

December 22, 2015




5 Digital Marketing Trends and Predictions for 2016

In our digital world, trends come and go just about as quickly as we’re able to wrap our heads around them. These constant revolutions require marketers to adopt the most modern best practices, and ditch what’s irrelevant. This …

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In Blog, Marketing

the-week-that-was-300

December 18, 2015




Week in Review: Star Wars! Nothing But Star Wars!

[caption id="attachment_78000" align="alignright" width="150"] The Force is strong in Tim Parry’s 5-year-old son, William, who will hopefully change his allegiance and become a Jedi…[/caption]

Gimme those Star Wars… don’t let them end!

A little Star Wars’d out …

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In Ecommerce, Executive

cross-border ecommerce

December 16, 2015




4 Reasons Why Store Operations Teams Can’t Ignore Customer Experience Data

Today’s retail marketplace is more customer-centric than ever, with fierce competition to stand out among an abundance of options consumers have to do business with.

In what Forrester Research has dubbed the “Age of the Customer,” consumers are widely …

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In Blog, customer experience

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

December 16, 2015




Product Information Management: Your Key to Success In a Constantly Evolving Omnichannel Environment

As a marketer in today’s omnichannel world, you need to sell product through a slew of channels: ecommerce web stores, online marketplaces, brick and mortar, third-party resellers, company sales force, catalogs and call centers, mobile sales, social media and …

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In executive summary, Omnichannel

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