Holiday spending is expected to increase this year in the U.S. with 44% of consumers planning to spend more than last year. See what else a new study from Accenture found about shopper attitudes and preferences heading into the holiday season.
SMB online retailers are using multiple carriers to get better pricing and eliminate the risk of keeping all their eggs in one basket, according to a new study from Accenture. See what carrier capabilities are most critical to them, and what they’re looking for in terms of cross-border services.
Today’s B2B buyers increasingly adopting digital throughout every stage of the customer journey. B2B buyers are expecting engaging seamless and consistent experiences across touchpoints, while suppliers struggle to weave everything together into a coherent omnichannel strategy.
When it comes to personalized shopping experiences, customers today are expecting a lot from retailers. See how personal is too personal and what you can enhance the shopping experience.
Even as online shopping continues to grow, more U.S. shoppers are planning to make purchases from physical stores, according to the results of the latest study of “seamless retailing” by Accenture.
Accenture entered into an agreement with Acquity Group Ltd., where Accenture will acquire Acquity Group, a digital marketing and ecommerce company, according to a press release on Acquity Group’s website.