eBay will soon be expanding in Africa through a new partnership with MallofAfrica.com, an online shopping startup, beginning next month. See what this will mean for both companies and how it will help eBay expand into Africa.
The rise of ecommerce on the African continent is changing the face of the traditional consumer, and brands need to adapt their business models and strategies in order to remain relevant among consumers and avoid a drop in market share.
Africa offers enormous growth potential for e-retailers given that online shopping is in its infancy in the region. According to the DHL Shop the World report published by Deutsche Post DHL, emerging markets in Africa offer the highest growth potential for the ecommerce industry. Deutsche Post DHL is not alone: Here’s additional reasons to conclude Africa’s ecommerce will be enormous.
DHL is investing 30.5 million Euros in its supply chain and global forwarding divisions in South Africa to support businesses operating in the region.
IBM has announced the results of a new study entitled which found that while nearly 87 percent of African IT leaders rank new technologies such as analytics, cloud, mobile and social media as being critical to business success, however, only 53% are pushing forward with adoption.