Brands work all summer and fall to prepare for the holiday season, but their work isn’t done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II, which starts on Christmas Day and the week after. Here are three online strategies to achieve success during Cyber Week II.
Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday. See how Twitter played a role.
Black Friday and Cyber Monday Week isn’t too far away, so what can we learn from holiday 2014 when it comes to email performance that we can take with us as we enter holiday 2015?
comScore reported that that U.S. retail desktop spending on Green Monday (Dec. 8) were up 15% this year to $1.6 billion, compared to $1.4 billion in 2013. It was the third heaviest online spending day of the holiday season to date, after Cyber Monday and Tuesday, Dec. 2.