Back-to-School Shopping Expected to Reach $83.6 Billion

| Daniela Forte

According to the National Retail Federation’s annual survey, total spending including college and school combined is expected to reach $83.6 billion, more than a 10% increase from 2016’s $75.8 billion. See what other results this survey revealed for back-to-school and what it could mean for the holiday shopping season.

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comScore Reports Green Monday Sales Up 15% to $1.6B

| MCM Staff

comScore reported that that U.S. retail desktop spending on Green Monday (Dec. 8) were up 15% this year to $1.6 billion, compared to $1.4 billion in 2013. It was the third heaviest online spending day of the holiday season to date, after Cyber Monday and Tuesday, Dec. 2.

Affiliate Marketing Gets a $3.3 Billion Wake-Up Call

| Robert Glazer

When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?

Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.