Is Google Trying to Kill the Mobile Popup?

| Greg Zakowicz

As you may have heard by now, come January 2017, Google’s search rankings will begin penalizing mobile websites that have pop-ups and interstitials. Here are a few examples from a recent Google post of interstitials that will be penalized.

Trump Beating Clinton… In Ecommerce Merchandise Searches

| Tim Parry

The number of Americans who have searched for Donald Trump merchandise since April outnumbers those who have searched for Hillary Clinton merchandise by a margin of almost five-to-one. But when looking at the boost in online searches for such merchandise prior to and just after each candidate’s nominating convention, Clinton received the bigger “bounce.” Here’s a deep dive into presidential ecommerce merchandise search stats from Hitwise, a division of Connexity.

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Mobile Searches Continue to Play Major Role for In-Store Customers

| Daniela Forte

Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.